User experience and UX insights.
A well-designed website is essential for achieving your business goals. If content is hard to find, pages load slowly, or interactive elements don’t function as expected, users may become frustrated and leave. At We Create Digital, we assess website usability, identify pain points, and provide clear, actionable recommendations to enhance user experience (UX).
Understanding user behaviour.
To create a seamless and effective website, it’s important to understand how users interact with it. We use a range of UX tools to analyse behaviour, uncover friction points, and suggest improvements.
Heatmaps
By tracking where users click, scroll, and spend time, heatmaps help identify which elements attract attention and which may be overlooked.
User journey analysis
We review how visitors navigate through your website, highlighting areas where they may encounter obstacles or drop off before completing key actions.
Testing
We focus on testing hypotheses to gain valuable insights and identify new opportunities for improvement
A/B testing for better decision-making.
When updates are needed, businesses often face choices between different design or functionality options. A/B testing allows us to compare two variations of a page by showing them to different users over a set period. This method provides data-driven insights on which version performs better, helping to inform future decisions.
A/B testing is particularly valuable for:
- Improving conversion rates on landing pages
- Refining calls to action and key messaging
- Optimising checkout flows in e-commerce sites
(Note: A/B testing requires a sufficient level of website traffic to produce meaningful results.)
Accessibility compliance.
Accessibility is a key consideration, particularly for public sector organisations. Our team can ensure websites meet WCAG 2.1 Level AA standards, making them more inclusive for users with diverse needs. Instead of relying on costly accessibility tools, we audit sites and implement code-based improvements, enhancing usability while maintaining compliance.
Regardless of whether accessibility is a requirement, prioritising accessibility not only improves user experience but also increases audience reach and engagement.
The value of UX insights.
For businesses focused on growth, UX insights provide a roadmap to improve conversion rates, user retention, and overall satisfaction. Whether you’re running an e-commerce store, SaaS platform, or content-driven site, a user-centred approach helps keep your business competitive.
At We Create Digital, we empower teams with actionable data, helping refine website design and functionality based on real user behaviour. From in-depth analysis to implementing changes, we support businesses in making informed, data-driven improvements that enhance user experience and drive results.
Lets work together
Work with us to help transform your user experience and reach a wider audience.
Take a look at our projects.
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Find out more about:
Seaful: Ocean & waterway charity
Seaful
Ocean & waterway charity.
- Support and maintenance
- Sustainability
- Web design
- Web development
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Find out more about:
ebm-papst UK: Fan and motor manufacturer
ebm-papst UK
Fan and motor manufacturer.
- Support and maintenance
- UX
- Web design
- Web development
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Find out more about:
Kids in Control: Healthcare pilot project
Kids in Control
Healthcare pilot project.
- Accessibility
- Web design
- Web development
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Find out more about:
King's College London: A new departmental unit website
King's College London
A new departmental unit website.
- Security
- Support and maintenance
- Web design
- Web development
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Find out more about:
BSPAD: A charity supporting children with skin conditions
BSPAD
A charity supporting children with skin conditions.
- Accessibility
- Support and maintenance
- UX
- Web design
- Web development
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Find out more about:
St Peter's School: Church of England primary school and pre-school
St Peter's School
Church of England primary school and pre-school.
- Accessibility
- Support and maintenance
- Web design
- Web development
More than a decade of trusted relationships
Latest industry insights.
Explore more of our insights from our blog, delving into industry trends, the latest news and the future of the digital space.
Dermatology Web Design: Making a Difference
Our journey into dermatology web design began in 2022. Since then we’ve worked with some amazing organisations to grow their online presence.
The shifting landscape of Google Search and AI Content Generation
2024 has been an interesting year for the world so far. Perhaps the biggest changes, however, have not been quite as devastating as a giant hurricane, nor as dramatic as an election. No – the largest shifts have, in many ways, happened in a world not visible without the use of a device: the online world.
Choosing the right CMS for your business website
As the internet has expanded over time, so too has the list of software tools available to help people and businesses achieve their online goals. For many people, they just don’t have capacity to understand the full list of available options and often end up choosing the ‘flavour of the month’ or the options they have seen advertised most recently.